Hero image


Hi, I am Innes and I look for solutions to complex problems

Hi, I am Innes and I look for solutions to complex problems

Hi, I am Innes and I look for solutions to complex problems

Between a good idea and a working product lies a lot of noise.
I bring structure and translate goals into clear experiences.

Between a good idea and a working product lies a lot of noise.
I bring structure and translate goals into clear experiences.

Between a good idea and a working product lies a lot of noise. I bring structure and translate goals into clear experiences.

Companies

My services

//Services

UX/UI Design

Designing seamless digital experiences that are conversion-oriented. From user research to high-fidelity design, always with the human at the centre.

Designing seamless digital experiences that are conversion-oriented. From user research to high-fidelity design, always with the human at the centre.

Designing seamless digital experiences that are conversion-oriented. From user research to high-fidelity design, always with the human at the centre.

CRO & Data

Gut feeling is a hypothesis, not a decision. Data tells you what is happening, user research tells you why. I combine quantitative metrics with qualitative insights.

Gut feeling is a hypothesis, not a decision. Data tells you what is happening, user research tells you why. I combine quantitative metrics with qualitative insights.

Gut feeling is a hypothesis, not a decision. Data tells you what is happening, user research tells you why. I combine quantitative metrics with qualitative insights.

Design System

I build the visual infrastructure that helps teams work faster. No static documents gathering dust in a folder, but a living system of components that bridges the gap between design and code.

I build the visual infrastructure that helps teams work faster. No static documents gathering dust in a folder, but a living system of components that bridges the gap between design and code.

I build the visual infrastructure that helps teams work faster. No static documents gathering dust in a folder, but a living system of components that bridges the gap between design and code.

Marketing & Communication

Good communication doesn't stand out because it's loud, but because it's right. I give your brand an unambiguous, consistent voice and translate that into content, copy and campaigns that reach the right people and stick with them.

Good communication doesn't stand out because it's loud, but because it's right. I give your brand an unambiguous, consistent voice and translate that into content, copy and campaigns that reach the right people and stick with them.

Good communication doesn't stand out because it's loud, but because it's right. I give your brand an unambiguous, consistent voice and translate that into content, copy and campaigns that reach the right people and stick with them.

AI Workflow

AI as a work tool, not as a shortcut. I use it to research faster, recognize patterns, and sharpen copy. The decisions remain human-driven.

AI as a work tool, not as a shortcut. I use it to research faster, recognize patterns, and sharpen copy. The decisions remain human-driven.

AI as a work tool, not as a shortcut. I use it to research faster, recognize patterns, and sharpen copy. The decisions remain human-driven.

Nice, but who is Innes?

//About

//About

about me image
about me image

Lead UX/UI Designer

Easy peasy

(2022-2025)

UI Designer & Content Creator

Verzekeringen.be

(2020-2025)

+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9

years Lead UX/UI

years Lead UX/UI

5 years as a Lead at the same company. Stability and depth over fast-tracking.

5 years as a Lead at the same company. Stability and depth over fast-tracking.

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
K
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
K
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
K

sessions/month

sessions/month

UX design for platforms with high-volume traffic and measurable commercial impact.

UX design for platforms with high-volume traffic and measurable commercial impact.

project thumbnail

Go to the cases

project thumbnail

Go to the cases

Any questions?

//FAQs

about me image

Schedule a call

Ready to take on the challenge together?

Contact me

What is my home base?

Which languages can you expect?

What background do I bring with me?

What kind of colleague are you bringing on board?

What drives me?