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Hi, I’m Innes. I turn complex problems into clear digital experiences.

Hi, I’m Innes. I turn complex problems into clear digital experiences.

Hi, I’m Innes. I turn complex problems into clear digital experiences.

A lot can get lost between a good idea and a working product. I bring structure and turn goals into clear, usable experiences.

Between a good idea and a working product lies a lot of noise.
I bring structure and translate goals into clear experiences.

Between a good idea and a working product lies a lot of noise. I bring structure and translate goals into clear experiences.

Companies

My expertise

//Services

UX/UI Design

I design intuitive digital journeys that support both user and business goals. From research and flows to high-fidelity design, every decision is grounded in real user needs.

I design intuitive digital journeys that support both user and business goals. From research and flows to high-fidelity design, every decision is grounded in real user needs.

I design intuitive digital journeys that support both user and business goals. From research and flows to high-fidelity design, every decision is grounded in real user needs.

CRO & Data

Gut feeling is a hypothesis, not a decision. Data shows what is happening, user research explains why. I combine quantitative behaviour data with qualitative insight to identify and solve the right problems.

Gut feeling is a hypothesis, not a decision. Data shows what is happening, user research explains why. I combine quantitative behaviour data with qualitative insight to identify and solve the right problems.

Gut feeling is a hypothesis, not a decision. Data shows what is happening, user research explains why. I combine quantitative behaviour data with qualitative insight to identify and solve the right problems.

Design System

I create scalable design systems that help teams work faster and more consistently: a living set of components, patterns and shared standards that connects design with development.

I create scalable design systems that help teams work faster and more consistently: a living set of components, patterns and shared standards that connects design with development.

I create scalable design systems that help teams work faster and more consistently: a living set of components, patterns and shared standards that connects design with development.

Marketing & Communication

Good communication does not need to shout, it needs to be clear and consistent. I translate brand strategy into copy, content and campaigns that resonate with the right audience.

Good communication does not need to shout, it needs to be clear and consistent. I translate brand strategy into copy, content and campaigns that resonate with the right audience.

Good communication does not need to shout, it needs to be clear and consistent. I translate brand strategy into copy, content and campaigns that resonate with the right audience.

AI Workflow

I use AI as a practical tool, not a shortcut, to accelerate research, uncover patterns and improve copy while keeping judgement and decisions firmly human-led.

I use AI as a practical tool, not a shortcut, to accelerate research, uncover patterns and improve copy while keeping judgement and decisions firmly human-led.

I use AI as a practical tool, not a shortcut, to accelerate research, uncover patterns and improve copy while keeping judgement and decisions firmly human-led.

So, who is Innes?

//About

//About

about me image
about me image

Lead UX/UI Designer

Easy peasy

(2022-2025)

UI Designer & Content Creator

Verzekeringen.be

(2020-2025)

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years Lead UX/UI

years Lead UX/UI

Five years at the same company, progressing from UI into UX, CRO and product design. I value depth and ownership over job-hopping.

Five years at the same company, progressing from UI into UX, CRO and product design. I value depth and ownership over job-hopping.

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sessions/month

sessions/month

UX design for high-traffic platforms with measurable commercial impact.

UX design for high-traffic platforms with measurable commercial impact.

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Go to the cases

project thumbnail

Go to the cases

Interested in working together?

//FAQs

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Schedule a call

Ready to build a better digital experience together?

Get in touch

Where am I based?

Which languages do I speak?

What experience do I bring?

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What drives me?